Cherry G80-7040LUVEU-2 - USB - MSR - EMV - Smart Card Reader

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Black 16“ USB keyboard with 2 track magnetic stripe reader and PC/SC/EMV high performance smart card reader. US 104 position key layout. Mechanical key switches, 43 programmable keys. CHERRY Tools configuration software and UPOS drivers.

Main Applications

Point of Sale: Retail, Hospitality, Airlines, Postal Services, Car Rentals

Point of Transactions/Service: Banking, Government, Healthcare, Education, Transportation


  •     PC/SC and EMV 2000 Compatible Smart Card Reader Ensures Universal Application Support
  •     Top Insertion Smart Card Reader Enables Card to Stay in Plain View of the User
  •     Supports Maximum Smart Card Speed for Fastest Data Transmission and Highest Read & Write Performance
  •     Landing Contacts Ensure up to 200,000 Smart Card Insertion Cycles
  •     Smart Card Reader Drivers for Windows, Linux and Macintosh
  •     43 Free Programmable Keys for Easy Layout Configuration
  •     High Performance Magnetic Stripe Reader with Freely Programmable Headers and Terminators for Each Track
  •     Selection of Non-Keyboard Hexcodes Enhances Security for Credit Card Processing
  •     Free Parsing and Configuration of Magnetic Stripe Data
  •     Powerful Configuration Software ‘CHERRY Tools’ Enhances Functionalities When Switching into ‘Virtual Programming Mode’ and Allows for Quick Product Setup & Configuration
  •     Easy Configuration File Transfer with Windows Explorer
  •     UPOS Drivers for Windows and Linux Support of Client-Server Architectures
  •     Remote Network Installation with ‘CHERRY Tools’ Runtime Version (USB)
  •     Compact 16” Footprint
  •     Mechanical MX Keyswitches are Rated at 50 Million Actuations to Withstand Harsh Environments and Ensure Long Product Lifetime
  •     Full US 104 Position Key Layout



USB 2.0

Current Consumption:

Typ. 190 mA, ,2.5 mA in USB suspended mode 300 mA


Smart Card Reader


ISO 7816, PC/SC, EMV 2000 level 1,




T=0, T=1, S=8,

S=10, S=9


Data transfer rate from reader to:

Card: up to 420 Kbps

PC: up to 12 Mbps


Magnetic Stripe Reader



ISO 7811/-12, AAMVA, JIS 1/2,

Gemini, PCI DSS 3.0 Compliant

others on request


Reader head:

up to 1 million cycles


Reading speed:

8- 318 cm/s at 30 Bit/cm

8 -127 cm/s at 83 Bit/cm




Cable Length:

Approx. 2.20 m / 86.6”


Key Layout:

Full size 104 position US key layout including Windows keys



Approx.1260 g / 2.7 lbs. (without packaging)

Approx. 1625 g / 3.5 lbs. (incl. packaging)  (incl. packaging)



Approx. 405 x 220 x 64 mm (keyboard)

Approx. 455 x 277 x 72 mm (packaging)


Packaging Units:

34 keyboards per master carton

2 master cartons per pallet


Keyswitch Lifetime:

> 50 million operations


Storage temperature: -20°C to 60°C


Operating Temperature: 0°C to 50°C


Available Software:



MS Windows™ 98, ME, 2000, XP


CHERRY Tools Runtime:

MS Windows™ 98, ME, 2000, XP, XPembedded


PC/SC Smart Card Reader Drivers:

MS Windows™ 98, ME, 2000, XP

MS Windows™ CE 3.0 / CE.NET (depends on HW) Linux, Macintosh


OPOS Local Edition (OLE for Point of Sale):

MS Windows™ 98, ME, NT4, 2000, XP, XPembedded


OPOS Client/Server Edition:

MS Windows™ 98, ME, NT4, 2000, XP, XPembedded


JavaPOS Local Edition (Java for Point of Sale):

MS Windows™ 98, ME, NT4, 2000, XP, XPembedded

Suse Linux V8.0 / Kernel 2.4 or higher

IBM JRE V1.3.x and SUN JRE V1.4.x


JavaPOS Client/Server Edition:

MS Windows™ NT4, 2000, XP, XPembedded

Suse Linux V8.0 / Kernel 2.4 or higher

IBM JRE V1.3.x and SUN JRE V1.4.x




Agency Approvals:

CE, VDE, cURus, FCC, C-Tick, VCCI


Delivery Volume: Keyboard, Manual, CDROM


Warranty: 3 Years

Technical Support


3-year warranty